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  1. Measuring the value of a loyalty programme

    Our chain of twelve pharmacies runs a points-based loyalty card. About sixty percent of sales are linked to members, but we don't know whether the programme ch…

    Sophie Ventreaux ·
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  2. Selling directly to restaurants as a small vegetable farm

    We grow mixed vegetables on eight hectares and sell mostly to a wholesaler at prices that barely cover costs. Several restaurants in the nearest city have show…

    Rafael Montiero ·
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  3. Damla sulamaya geçişte maliyet ve verim deneyimleri

    Konya ovasında şeker pancarı ve buğday yetiştiren bir aile işletmesiyiz. Su kaynakları azaldıkça salma sulamadan damla sulamaya geçmeyi düşünüyoruz. Kurulum ma…

    Mert Ilgaz ·
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  4. Working with local guides to create authentic tours

    Our small travel agency wants to move away from standard bus tours and offer small-group experiences led by local residents, such as cooking with a family or w…

    Diego Arrabal ·
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  5. Extending the season for a coastal guesthouse

    Our guesthouse on a small island is full from June to September and nearly empty the rest of the year. Fixed costs continue, and we lose good seasonal staff ev…

    Diego Arrabal ·
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  6. Discussion🎓 Education

    Measuring whether onboarding programmes really work

    We redesigned onboarding for new engineers at our company, adding mentoring and a structured first month. Feedback forms are positive, but leadership wants evi…

    Mei Lin Tavares ·
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  7. Discussion🎓 Education

    Blended learning for apprentices in technical trades

    Our training centre prepares electrical apprentices for national certification. Classroom days are expensive for employers because apprentices leave the job si…

    Mei Lin Tavares ·
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  8. Discussion🎓 EducationTR

    Meslek lisesi öğrencileriyle staj programı kurmak

    Orta ölçekli bir elektrik pano üreticisiyiz ve nitelikli teknisyen bulmakta zorlanıyoruz. Yakındaki meslek lisesiyle iş birliği yapıp öğrencilere düzenli staj…

    Pelin Kocabeyli ·
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  9. Discussion🎓 EducationTR

    Kurumsal eğitimlerde öğrenilenler işe nasıl yansıtılır?

    Şirketimiz her yıl yöneticiler için kapsamlı bir liderlik programı düzenliyor. Katılımcılar eğitimi beğeniyor ama üç ay sonra davranışlarında belirgin bir deği…

    Pelin Kocabeyli ·
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  10. Moving from paper to digital site diaries

    Our site managers still keep handwritten diaries for weather, workforce, deliveries and incidents. When a dispute arises months later, finding the right page i…

    Marco Bellanti ·
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  11. Managing material price risk in fixed-price construction contracts

    We signed a fixed-price contract for a school extension eight months before construction started. Since then, prices for reinforcement steel, insulation and el…

    Marco Bellanti ·
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  12. Şantiyede taşeron koordinasyonunu nasıl iyileştirdik?

    Orta ölçekli bir konut projesinde elektrik, mekanik ve ince işler taşeronları aynı katlarda birbirini bekleyerek çalışıyordu. Planlanan iş programı ilk iki ayd…

    Onur Demirtaşlı ·
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  13. Pricing our first subscription product

    We have built a scheduling tool for small clinics and are about to launch paid plans. Early users loved the free beta, and now we are unsure whether to charge…

    Lucas Ferrandi ·
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  14. Raising a first round versus staying bootstrapped

    Our two-person company sells scheduling software to physiotherapy clinics and has reached modest profitability. Investors approached us after a local pitch eve…

    Lucas Ferrandi ·
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  15. İlk on müşteriyi bulurken neler öğrendik?

    Restoranlar için stok ve sipariş takibi yapan bir uygulama geliştirdik. İlk üç ay boyunca reklam verdik ve neredeyse hiç sonuç alamadık. Sonra restoran sahiple…

    Gizem Akdoğanlı ·
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  16. Discussion📣 Marketing

    Writing case studies that customers agree to publish

    Our sales team keeps asking for case studies, but customers in manufacturing are often reluctant to share results publicly. Legal reviews take months, and some…

    Nadia Corvell ·
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  17. Discussion📣 Marketing

    Rebuilding a brand after a merger of two small companies

    Two regional engineering consultancies merged last year and we still operate under both names. Clients are confused, our website is duplicated and proposals ca…

    Leah Brannigan ·
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  18. Discussion📣 MarketingTR

    Fuar katılımının gerçek getirisini nasıl ölçüyorsunuz?

    Her yıl iki sektör fuarına katılıyoruz ve bu bütçemizin önemli bir kısmını oluşturuyor. Yönetim fuarların satışa ne kadar katkı sağladığını soruyor, biz ise el…

    Ece Yalçınkaya ·
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  19. Discussion📣 MarketingTR

    B2B'de LinkedIn içerikleri gerçekten satış getiriyor mu?

    Endüstriyel ölçüm cihazları satan bir firmayız. Son altı ayda şirket sayfamızda haftada iki paylaşım yaptık; etkileşim arttı ama satış ekibi bunun teklif talep…

    Ece Yalçınkaya ·
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  20. Discussion🚚 Logistics

    Consolidating less-than-truckload shipments across customers

    Our regional distribution centre sends many half-empty trucks because each customer's orders are shipped separately on their requested day. Fuel and driver cos…

    Rafael Montiero ·
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